Observe: Snap’s promoting sources only publish audience gender data for “woman” and “male” end users, nevertheless the figures revealed for these demographics don’t normally increase as much as the whole person figure, so percentages demonstrated below may well not sum to 100%.
The business’s often revised viewers figures counsel that Facebook Messenger’s advert achieve in Hong Kong was akin to 26.0 p.c of the entire populace At the beginning of the year.
However, as we noted during the Facebook segment earlier mentioned, modifications inside the audience get to figures released in Meta’s advert planning resources do not automatically correlate with General variations in its platforms’ Lively consumer bases.
However, Meta has produced vital modifications to the way its advertising and marketing methods report viewers get to data over latest months – which includes building considerable revisions to its base viewers data for Facebook – Therefore the figures shown below is probably not straight comparable with figures published inside our former stories.
Also, we’ve noticed some significantly strange developments within the data claimed in X’s advertising resources in the last yr, so we’d suggest caution when it comes to analysing these X figures.
The volume of social media marketing people in Hong Kong At first of 2024 was similar to 86.two p.c of the whole populace, but it’s imperative that you worry that social websites consumers might not depict special people today (see our detailed notes on data to know why).
On the other hand, Notice that LinkedIn’s promotion instruments publish viewers arrive at data determined by total registered users, as an alternative to the regular monthly active end users that type The idea of the advert attain figures printed by most other social media marketing platforms.
In the meantime, TikTok’s advertisement access in Hong Kong was comparable to one.0 percent of your local internet consumer base at the start of the calendar year, no matter age.
Additionally, our Investigation indicates that X’s inferences will not be significantly trustworthy in pinpointing consumers’ gender, especially in international locations where by English isn't the dominant language.
▶ Searching for extra TikTok stats? Just click here to check out our in-depth TikTok data For each country on the earth.
▶ Looking for additional Instagram stats? Click the link to take a look at our in-depth Instagram data For each country on the planet.
The business’s often revised figures suggest that Instagram’s ad arrive at in Hong Kong was similar to 49.four % of the entire population Firstly of the 12 months.
▶ In search of much more LinkedIn stats? Click here to examine our in-depth LinkedIn data for every place in the world.
Nonetheless, Be aware that Many of us around the world use more than one cellular connection – one example is, they may have one link for personal more info use, and another just one for function – so it’s common for mobile relationship figures to substantially exceed figures for whole population.